As an exhibitor at the annual Consumer Electronics Show (CES), Samsung needed to continue to reinforce their position as the industry leader. The Samsung presence at CES has consistently been one of the top booths at the show with the highest volume of attendees. Increased visitor traffic and brand exposure at CES 2016 would be no exception.  I led a global team of designers and producers to execute an innovative display across 28,000 square feet of space, communicating Samsung’s message of innovation in consumer tech to more than 170,000 in-person attendees and on-line global audience.